Want to grow your online store but unsure of what to tackle first? We'll help you prioritize objectives and map out a plan. Our team includes a certified project management professional (PMP) who specializes in agile methodologies.
Designing for eCommerce is about getting results and it starts with listening to the customer. We employ user tests to identify usability issues and then leverage these insights to create a better shopping experience.
What gets measured gets done. We can help you analyze your business, identify key performance indicators (KPIs), and make strategic decisions based on statistical analysis. Our approach includes both quantitative data from Google Analytics and qualitative data from surveys, clickmaps, and user tests.
Email marketing continues to boast an extremely high ROI. We offer service plans for newsletters, direct response campaigns, and lifecycle marketing. Some of our favorite tools are Mailchimp, Bronto, Campaign Monitor, and ExactTarget.
The best eCommerce site in the world won't help if no one visits it to buy something. We can research keywords and competition to identify strategic opportunities for content, copy, link building, and PR.
Courtesy of VoucherCodes.co.uk
In great stories (like Harry Potter) the hero is prepared to die to save the day. Your company should be willing to die for your customers. But to think this way you have to care about the people with whom you do business. Viewing them as a necessary evil won’t … Continue Reading
I’m not sure where I discovered Derek Sivers, but his writing and videos are quickly becoming my favorite sources of inspiration (just ordered his book today). Here are 5 tips from Derek’s video for anyone who deals with customers: answer the phone. I’ve been making a concerted effort to answer … Continue Reading
Our friends across town at Formstack created this insightful infographic about small business ecommerce engagement. Enjoy! Click to EnlargeFormStack
Entry-level solutions tend to move upmarket and compete for bigger customers. But it’s rare to have an enterprise solution effectively move downmarket and gain market share against lower cost competitors. That’s why I don’t think ebay can use Magento to gain market share with smaller shops. It’s more likely that … Continue Reading